McDonald’s imlovinit24 Initiative Dishes Out 24 Gifts of Joy to 24 Cities in 24 Hours

imlovinit24_All_Page_25McDonald’s is launching the imlovinit24 initiative to bring the world together through 24 gifts of joy in 24 cities across the world, and all in 24 hours.

“Customer service is the focus of everything we do, and each day we aspire to serve joy to millions of people,” said Deborah Wahl, McDonald’s chief marketing officer. “Today, we’re bringing the world together in a fun, positive way like only McDonald’s can.”

McDonald’s USA will close out the 24 acts of lovin’ on March 24 with a free concert for select fans in Los Angeles featuring R&B artist NE-YO. He will debut his latest single, “Every Day with Love,” written with lyrics submitted by fans to McDonald’s.

500x743xne-yo-mcdonalds-big87ce09-300x445.jpg.pagespeed.ic.Zo27NYvX-iAV-1CTmKsBAhead of the concert, fans can follow McDonald’s on Twitter to hear NE-YO’s newest crowd sourced song starting on March 24th at 11:00 am CST.

“I’m all about positivity and drawing inspiration from my fans to help create my music,” said NE-YO. “Thanks to McDonald’s, I had the opportunity to take inspirational lyrics from fans to create a celebratory anthem, which we’re ready to share with the world.”

NE-YO’s concert will cap off 24 events around the globe that create gifts of joy in surprising ways. Australia kicks off the initiative with a 20-foot, coffee cup-shaped ball pit for Sydney commuters to break up their morning routine and head to work with a free cup of McCafé coffee. In London, Jessie J will surprise fans with a one-of-a-kind concert experience performing at a secret location.

Through imlovinit24, McDonald’s is also re-inventing the drive-thru for customers in Denmark, Vietnam and the Philippines. Fans in the Philippines, for example, will be surprised when a tollbooth is transformed into a McDonald’s drive-thru, complete with free breakfast.

11090869_892375940785531_8972061696446809478_oimlovinit24 will unfold throughout the 24-hour period on their website, where customers around the world can digitally experience events in other global cities.

“imlovinit24 is a single initiative that showcases McDonald’s global footprint and the power of digital to bring people together,” said Atif Rafiq, Chief Digital Officer, McDonald’s Corporation. “These 24 acts of joy are much more than a collection of local events — together, they create a bona fide moment for people around the globe to witness, spread and participate in fun and joy.”

The imlovinit24 initiative ties back to McDonald’s USA’s renewed focus on the “lovin'” piece of “i’m lovin’ it.” This shift inspires everything from advertising and marketing all the way down to how McDonald’s interacts with customers in restaurants and on social media.

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