McCain launched ‘Differences,’ the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK.The £2.5 million multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the […]
This holiday season, Leo Burnett Madrid and Ruavieja capture a stark reality to share one simple message. The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that […]
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half. Starting bright and early on Feb. […]
Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]
OXO is coming back to British TV screens with two heart-warmingly entertaining ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, famous for reflecting contemporary family life, the ads introduce a whole new family – mum, dad, three children and their beloved […]
As part of the Bisto Together Project, McCann London has created a new campaign showing the power of home-cooked food to bring people together. Launching two new range under in the Bisto Made Simple brand, the “Bisto New Baby” campaign, focuses on a young couple that has just had their first child. In the TV […]
When one of Britain’s best loved family holiday brands decided it was time to re-invent it’s food offer with an exciting new family restaurant concept that could work as easily on the high street as it would within one of their resorts, they turned to Mystery for inspiration. Mystery helped Butlin’s hatch ‘Firehouse’, a seriously […]
The Uncle Ben’s Brand, the number-one selling brand of rice in the United States, has teamed up with New York-based celebrity chef Marcus Samuelsson to announce the third annual Ben’s Beginners Cooking Contest, designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Parents with children in grades K-8 can […]
CP+B have launched a campaign for Kraft Macaroni & Cheese at www.NoodleReunion.com where each day they reward everyone that shares a particular last name with free Macaroni and Cheese. Kraft wants to enhance this family feeling of Macaroni & Cheese with its own kind of reunion. One filled with the same amount of love, but compiled […]