The recent merger of Kraft and Heinz has seen the launch of a new logo. The new logo is a combination of the two iconic wordmarks that forms the company’s new name—Kraft Heinz. A closer look reveals that the ‘t’ in Kraft has been tapered to accommodate the swash of Heinz’s ‘h’. The merger is […]
Seven Dials, London’s go to fashion, lifestyle and restaurant destination is hosting Spotlight, a free one-day festival of comedy, music and arts, compered by Radio 1’s Alice Levine, who was seen hosting on the stages of Glastonbury this summer. On Saturday 15th August, 12 noon until 7pm, the area will be transformed in to a […]
Mountain Dew and Doritos, the ultimate fuel for gamers, are once again teaming up with Activision Publishing for the latest installment in Call of Duty, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call […]
Starbucks, the world’s biggest coffee chain, said it would close all 23 of its La Boulange retail locations by the end of September as the stores were not sustainable for its long-term growth. The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and marshmallow dream bars at […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
PepsiCo and the National Basketball Association (NBA) announced a new multiyear marketing partnership, making the food and beverage company an official marketing partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball beginning next season. As part of this expansive food and beverage partnership with the league, PepsiCo […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
On Friday, February 20, 2015, consumer engagement agency Mirrorball executed the Amstel Light Burger Bash. Along with host Rachael Ray, Amstel returned to Miami for their eighth annual title sponsorship of the most anticipated event of the South Beach Food and Wine Festival. The Burger Bash pitted the nation’s best burger chefs against each other, […]
On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival […]
As the debate surrounding the potential dangers of sugar and how to tackle this issue continues to rage, new research from Mintel finds a significant 46% of Brits have taken at least one course of action to monitor or reduce their sugar intake in the last year. Indeed, last year in a research carried out […]