Following its huge success locally, Clemenger BBDO Melbourne and Snickers‘ ‘Hungerithm’ platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets. The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the […]
Have you ever wondered about the future of food? Josie Ung, Account Director at Mindshare UK has and also done extensive research on the subject. In her presentation at Mindshare’s Huddle 2017, she posed the question ‘What are we going to be eating in 2050?’ And based on her findings, she presented the audience with […]
Burger King and the Cheetos brand are introducing the next big portable snack mashup, new Flamin’ Hot Mac n’ Cheetos. The snack is a combination of creamy mac n’ cheese coated with the flavour of crunchy Flamin’ Hot Cheetos cheese snacks. The spicy twist on classic mac n’ cheese is being offered November 30 for a limited time at […]
DesignLSM were approached by Dukes Hotel to redesign the interior of their existing breakfast room and restaurant; helping to transform the space into a ‘destinational’ offering for guests. GBR also known as – ‘The Great British Restaurant’ offers quintessential British fare with a curated menu by executive chef Nigel Mendham. DesignLSM’s brief was to create a […]
Ryvita, the original Rye Crispbread, announces that it is relaunching with a new look which will hit shelves in November 2017. The vibrant and eye-catching packaging design was created by award-winning branding consultancy Coley Porter Bell and reflects Ryvita’s positive take on health and consumers’ desire to get more good stuff inside. Tasked with changing […]
Startup meat snacks brand THE CURATORS has launched in the UK, with a new brand identity designed by B&B Studio. Challenging established players in the high-protein category, THE CURATORS jerky delivers bold flavour profiles inspired by chefs and world food trends. Founders of THE CURATORS, Max Rees and Ed Hauck, are passionate foodies at heart […]
Every Christmas since 1996, the M&M’s Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’s spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint. The long-running […]
Y&R New Zealand has launched a new campaign for Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló‘, which begs the ultimate question – is it good enough for Gwyneth? Kaló is New Zealand’s first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand – so […]
foodora recently wrapped up a month-long series of ‘Pop-up Picnics’ across the East Coast of Australia. The campaign via events agency Play Events, saw foodora surprise and delight unaware picnickers in popular local parks across Brisbane, Melbourne and Sydney – reminding them to #packupandpicnic through gifting them specially selected picnic packs. The activations have been centred […]
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]