The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Nestlé leave no Kit Kat uneaten. If quality assurance deems that a certain Kit Kat not up to standards, it will simply go in the reject pile, ready to be crushed and used to fill other Kit Kats. Other food manufacturers may have simply discarded these flawed products, adding to the 1.7 million tonnes of food that […]
New premium crisp brand London Flavours has launched in the highly competitive UK savoury snacks market. The brand & packaging designed by Pure has an intriguing flavour of London about it, capturing the spirit of the capital through events in its recent history, with themes and imagery chosen to maximise the brand’s noticeability. London Flavours […]
Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
Creative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe. DAMN Good Fries and The Life of Potato pay their respects to […]
Fans of the signature silky smooth taste of DOVE Chocolate will go “nuts” for the brand’s latest product innovation — DOVE Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle in their food decisions, these delicious almonds and cashews are covered with DOVE Milk or Dark […]
Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]