Your favourite Lay’s potato chip flavours are about to bring a smile to your face for more reasons than one. Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is on a mission to spread smiles in 2018. The brand is releasing specially designed bags featuring infectious smiles to create a ripple […]
Doritos is releasing limited edition jumpers to bring loved ones closer together this Valentine’s day. In the lead up to the romantic occasion, PHD, Doritos and Pedestrian will launch an exclusive online store that sells two-person jumpers in order to help couples add a little spice to the special day. In line with their mantra, […]
A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a […]
For ice cream lovers who only indulge on special occasions or limit themselves to a weekly treat, Ben & Jerry’s has created Moo-phoria, a new line of light ice cream with satisfyingly euphoric flavours. Moo-phoria pints are full of all the wonderful chunks and swirls that fans adore, along with rich and creamy vanilla, chocolate, caramel and […]
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
The Black Farmer, the creator of award-winning gluten free sausages, is adding a new special edition sausage to his range, in celebration of the upcoming royal wedding. Part of The Black Farmer’s Daughter sub-brand, the celebration sausage features the founder’s mixed-race daughter, Scarlett, offering a “moreish pork sausage with a sweet kiss”. Launching in April […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
Unilever has created an 18 carat gold-plated jar of Marmite worth £1,500, which will be the top prize in an augmented reality treasure hunt competition. The brand has teamed up with AR treasure hunt app Snatch, which it bought a stake in this time last year, to launch the free-to-play smartphone game. Participants can […]