Leo Burnett London has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day. The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, […]
Kellogg Australia has launched the latest in its Unstoppable campaign for Nutri-Grain, telling the story of an IronMan taking on Australia’s most notorious wave, Ship Stern Bluff in Tasmania. Sydney content and sponsorship specialists Brand Faction have created an integrated campaign capturing the journey of Tasmanian three-time world champion Matt Bevilacqua’s quest to put his […]
Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]
This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army. Tostitos will make a donation for every bag of its new Yellow Corn Bite […]
Design agency Pearlfisher is looking to take authentic Italian restaurant chain Zizzi, from high street icon to champion of ‘the social night in’ with a revolutionary new takeaway packaging system. Neither prescriptively Italian nor a fickle follower of the latest food trends, Zizzi – a brand defined by dynamism, inclusivity and charisma – has established […]
Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white. The ad, devised by adam&eveDDB, is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits […]
Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Starbucks recently announced the opening of the first Princi bakery and café location in the United States at its Starbucks Reserve Roastery in Seattle. The Roastery opened in December 2014 as an homage to coffee, a completely immersive and sensorial space that redefined customers’ expectations of a retail environment. Completing this new customer experience is […]
Leading strategic brand packaging design agency BrandOpus has been working with Rowse to launch Taste Discoveries, a range of honeys sourced from around the world for their distinctive flavours. The new premium range of honey has been carefully selected from across the globe to introduce unique flavours and textures. The range includes a rich Australian […]
Doritos has launched a ground-breaking content partnership with Oath on Xbox to coincide with the launch of the world’s most powerful console, the Xbox One X. Created by OMD UK and Oath, the #PLAYBOLD campaign will see Doritos partner with three of the biggest YouTube gamers to prove that they are the boldest gamers in […]