ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]
Mars Food and agency AMV BBDO have launched the latest advert in its new Dolmio ‘No drama’ campaign, aimed at helping families to enjoy drama free dinnertimes. The campaign, which launched in August, stems from the insight that dinnertime can be the most stressful part of the day – but the power of Dolmio is […]
Kraft Heinz Australia has launched its ‘Thicker is Tastier’ campaign for Heinz Ketchup via Channel T and Hogarth and is inviting all Australians to join the “Sauce or Ketchup” debate. Ketchup and sauce-loving enthusiasts across the nation have been faced with the ultimate condiment conundrum, “what is the difference between tomato sauce and tomato ketchup?” […]
Naturya is moving from niche superfood product to everyday lifestyle brand, turning to FutureBrand for strategic positioning, visual identity and packaging design. The new identity will launch over the coming months and will be stocked in Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic, Holland & Barrett, Ocado, Tesco, Boots, Superdrug and all good health food […]
The founder of Gr8nola, Erica Liu Williams, wanted to take her business to the next level and approached design house Deuce Studio, to rebrand her all natural granola product. She wanted to challenge the market and offer a tasty product packed full of healthy benefits that you could enjoy any time of the day, a 24/7 snack inspired by her […]
One of the UK’s leading bagel producer, New York Bakery Co, will unveil its biggest campaign since it was founded in the 1990’s as part of a significant £4m investment in the brand. Building on New York Bakery Co.’s iconic ‘Taste of New York’ positioning, the new multi-channel campaign has been specially designed to make […]
Parker Williams, brand design experts, have created the packaging design for Rachel’s Organic first lactose free yogurt. Available in strawberry and natural, these products are the first lactose free yogurts to come from the Rachel’s Organic brand and will be on shelf in the UK from October. With one in five Britons claiming to suffer […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]
A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]