IT’SUGAR, the cheeky experiential candy retailer, is bringing Americans together in a seriously sweet way. Known for its outlandish candy and irreverent merchandise, one of the world’s largest specialty candy retailer launched an exclusive line of 3D-printed Trump gummies — and they’re going to be ‘yuuuge’. The sugary snacks — which feature a nearly lifelike […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
Tate & Lyle Sugars has announced that Lyle’s Golden Syrup is to be a broadcast sponsor of Channel 4’s The Great British Bake Off, set to return to screens this autumn for the eighth series, alongside Dr Oetker. In its new Channel 4 home the show welcomes restaurateur, food writer and novelist Prue Leith who […]
Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]
End Allergies Together (E.A.T.), a non-profit organisation that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO New York to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. […]
Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on July 19. Made specially for Chicagoans, the sauce – which Heinz said is […]
The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]
ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products. As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that […]
Subway, one of the world’s largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in […]
KP Snacks is delighted to announce that it has reached agreement with Tangerine Confectionery to buy Butterkist Limited, Tangerine’s popcorn business. Butterkist’s manufacturing site in Pontefract, West Yorkshire and its 140 employees will become part of the KP Snacks business. Mark Thorpe, CEO of KP Snacks, says: “Butterkist is an iconic brand with a 100 […]