From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign […]
People across the UK would change their career or jump out of a plane before considering the ‘risk’ of a long-term financial investment, according to research recently released. To put the nation’s appetite for risk to the test, Investec has done something different to reach people – it has taken over Clerkenwell’s 155 Farringdon Road […]
Amazon and Whole Foods Market, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt. “Millions of people love Whole Foods Market because they offer the best natural […]
Kellogg’s Froot Loops, a brand known for its colourful adventures, is now encouraging fans to do what they love with its first new campaign in 50 years, “Whatever Froots Your Loops.” To bring the new campaign to life, Froot Loops is teaming up with the creators behind three highly coveted brands to design gear and accessories that inspire adult […]
Arla Foods has teamed up with the London office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand visual identity and packaging design for global cheese brand Apetina. Bulletproof was appointed to the project in May 2016. With an ambition to reposition Apetina as a cooking cheese brand, Arla Foods […]
‘Eat Monday For Breakfast’ with Nick Helm is a 3-part online series in which the acclaimed stand-up comedian and star of BBC Three’s Uncle tries to overcome his aversion to early mornings. Is getting up early “just a conspiracy to make people with less structured lifestyles feel bad about themselves”? Or are early risers onto something? […]
J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]
Hot on the heels of Conservative party plans to scrap free school lunches, Jake’s Boost, the health food startup, is fighting UK child hunger with nut butter. The company is celebrating the early success of its crowdfunding campaign by surpassing the initial target within the first 50 hours. The rewards-based campaign hosted on social good crowdfunding platform UpEffect has exceeded its […]
Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of June 8’s General Election Day with its latest UK campaign, ‘The Snack Election’. The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on […]