Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland, and build brand value in a category driven by […]
George Weston Foods (GWF) has kicked off a new campaign via BMF, for its breakfast iconic brand Golden to further leverage Aussie’s love for its gloriously spongy, holy crumpets. In order to drive frequency of purchase for crumpets, BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and […]
The UK’s most familiar ice lolly, Fab, has got a brand new campaign courtesy of isobel. Created by Ben Stump and Simon Findlater, the campaign features three executions of people in perilous situations. Sharks, Cannibals, Quicksand, oh… and a Fab lolly, which makes it really fun. Because: “Where there’s Fab, there’s fun”. isobel worked with […]
UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
New research released from the Infant & Toddler Forum finds that whilst the majority of the UK’s parents are confident about what food groups to include in their child’s diet, they struggle to put their knowledge into practice. Over a third (35%) are worried they do not give their children the right balance of foods […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Somerdale International, the leading exporter of British cheeses and dairy products, has launched a fully accredited, non-GMO (genetically modified organism) British Cheddar. The new ‘Westminster Sharp’ Cheddar has been specially developed by Somerdale in partnership with Joseph Heler, the award-winning British cheesemaker located in the heart of England’s Cheshire countryside, in response to growing consumer […]
HIPPEAS, one of the fastest-growing natural snack food companies, announced a group of new investors whose equity stake will help the brand continue its explosive growth trajectory. Revenues are on track to more than triple in 2017. Their CEO and Co-Founder Livio Bisterzo confirmed that Strand Equity Partners, a leading growth equity fund co-founded by Seth Rodsky, and Leonardo DiCaprio have invested in the company. They join ex barkTHINS EVP and current General Manager of HIPPEAS, Joe Serventi, who recently invested […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
The Kraft Heinz Company has partnered with the New York office of strategic brand and packaging design agency Bulletproof to refresh the packaging design for Oscar Mayer Hot Dogs to coincide with the exciting recipe changes to its entire line of products. The agency was appointed to the project in August 2016. With growing consumer […]