Led by the insight that flavour is the number one purchase driver for 51% of snackers, McCoy’s is bursting back on to TV screens with its newest flavoursome launch to the market: McCoy’s Chips! Live from 27th April to 10th May, the 20” TV spot is set in a traditional fish and chip shop on […]
Alpen, the Weetabix owned muesli brand, has announced the launch of a new TV campaign as part of its continued investment behind the brand. On air from the 1st May through to September, the Alpen advertising will coincide with a striking new pack refresh for the brand, designed to celebrate its authentic Alpine roots. The […]
Tilda is tapping into the rise in demand for Caribbean food with the launch of new Limited Edition Caribbean Rice & Peas as their Steamed Basmati range, now a £51m brand continues to grow at +14.3% YOY value, ahead of category growth +6.2%. New Tilda Caribbean Rice & Peas will be available at major supermarkets […]
Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]
Martin London provided one runner at 2017’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ – that dangled a giant tempting donut just 18 inches from his face. He […]
Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range. Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to […]
Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan. The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight […]
Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]
Global brand design agency BrandOpus has designed the identity and packaging for a new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao. The select range, including Cacao Tea Infusion; Hazelnut Chocolate Spread; Chulucanas Hot Chocolate and Cacao Nib Brandy is a collection of exclusive small batches hand-prepared by founder Willie Harcourt-Cooze, direct from […]
Strategic brand design agency, Springetts have refreshed from branding of Nestle owned lollies, FAB, ahead of it’s 50th anniversary. “FAB had lost its cool and was coming up to a milestone birthday. The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be no […]