Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]

F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang. The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of […]

Look Back on 75 Years of M&M’s Ads with BBDO NY’s Candyman Remix

Look Back on 75 Years of M&M’s Ads with BBDO NY’s Candyman Remix

To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]

Nestlé to Build Italy’s Baci Perugina as a Global Brand

Nestlé to Build Italy’s Baci Perugina as a Global Brand

Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci […]

Grey Group India Creates New Relationships For Samrat Atta

Grey Group India Creates New Relationships For Samrat Atta

Atta (flour) is the most basic ingredient for our food yet, the ritual of breaking bread is potent with symbolism. This cultural observation has inspired the latest work for Samrat Atta, the biggest brand from Parakh Agro’s stable. Grey Group Mumbai’s television commercial amplifies how the ritual of breaking bread together can tide over several […]

MatPrat Recycles Old Ads to Raise Awareness of Food Waste in Norway

MatPrat Recycles Old Ads to Raise Awareness of Food Waste in Norway

MatPrat is the largest recipe-portal in Norway. in 2016 they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias, searched through over 6000 old commercials. The campaign by […]