Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too. In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where […]
‘Aussie Kids are Weet-Bix Kids‘ – the song that launched a million breakfasts – has been transformed into a truly anthemic piece of music after a nation-wide hunt for talent and song writing ability. The tune, which has become an iconic advertising asset since first launched in 1987, will form the basis of a new […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]
Leading design and innovation company, Seymourpowell, is pleased to announce details of its recent collaboration with Mondelez India on the launch of Cadbury Bournvita Biscuits – a major extension to the iconic beverage brand and an important addition to the Mondelez India biscuit portfolio. Seymourpowell were tasked with creating the 3D product design for the […]
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]
JRE, the restaurant association of European young master chefs that holds more than 180 Michelin Stars and over 4000 GaultMillau launched in April in the United Kingdom and Ireland at an event at The Royal Academy of Arts attended by JRE’s International President and two Michelin-starred chef Ernesto Iaccarino. The launch is swiftly followed by […]
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]
Introduction & Brief: YO!Sushi is one of Britain’s most popular and successful sushi restaurant chains, with over 90 franchises spread across the globe. Despite this, the company found that although 58% of people are aware of its brand, they were yet to try its dishes. The findings also unearthed a common misconception that the restaurant […]