PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]
Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope. McCain has utilised […]
Research agency Future Thinking has unveiled a new infographic (above) showcasing the Top 10 Favourite Cuisines in the UK in 2016. The graphic shows Chinese and Italian foods remain our firm favourites, but that Mexican, Spanish and Thai food are emerging alternative options for consumers. The data comes from market Future Thinking’s 2016 Grocery Eye study, from […]
Milka, the world’s most tender melting chocolate, launches in China with an integrated national campaign positioned under the brand’s global ‘Tenderness is inside’ platform. The campaign – which includes film, digital and social activations, VR executions and an exclusive partnership with Alibaba – launches Milka in China for the first time and marks Mondelēz International’s […]
Analysis in The Guardian that one in seven takeaways in the UK have failed food hygiene inspections demonstrates the potentially crippling cost of getting food safety wrong. The analysis, based on Food Standards Agency data, found that overall more than 30,000 UK restaurants failed food hygiene inspections – 6.4% of the total. Research from Checkit […]
The World Chocolate Masters, hailed as the ‘most challenging and inspiring chocolate competition’ in the world of gastronomy, and the most prestigious title to win for chocolate chefs, is about to kick off its 2017/18 competition with the national pre-selections. For the next two years, the competition will take its contestants and its global base […]
Iconic providore Simon Johnson has launched an exciting new e-commerce hub, developed by digital innovators Pollen, giving Australian food lovers access to the very best produce, ingredients and ideas with the click of a button. SimonJohnson.com elevates Australia’s ultimate foodie destination to a new level, offering a rich, modern user experience that aims to inspire […]
McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]
Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]
After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]