Cummins&Partners and John West have launched a campaign for the new Special Edition Fiery Range fronted by an unlikely celebrity chef – the brand’s much-loved mascot, Kodiak bear. The Lunchtime Social Feed sees ‘Chef Bear’ prepare four recipes, with the kitchen mayhem producing results that only a wild animal could achieve. Ryan Willett, brand manager, […]
Shoppers’ engagement levels with retail advertising has spiked this month as they interact with Meat and Livestock Australia’s ‘Miss Fortune’ palm-reading campaign. Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’. The digital homage to the famed-old Zoltar machines are tactically positioned in major shopping […]
To prove that any home can enjoy restaurant quality pizza, one of the most remote homes in Australia has been transformed into one of the world’s most remote pizzerias in a campaign by BWM Dentsu Melbourne and Dr. Oetker frozen pizza. Kicking off with an integrated PR and digital approach, the campaign involved travelling to […]
Kraft has launched an amusing new campaign to promote Devour–its line of frozen meals that it claims is ‘#FoodYouWantToFork’. Developed by Publicis Seattle, the clever wordplay comes accompanied by a steamy spot called ‘Pool Boy’ that does a naughty take on its otherwise innocent, creamy ‘Chicken Enchiladas Suiza’. It’s other ad titled ‘Lunch Spank’ is an entertaining, […]
Walkers is teaming up with Heinz to launch a range of six limited edition flavours celebrating British sandwich culture. Each flavour incorporates a sauce from Heinz. They are Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; Toasted Cheese and Lea & Perrins Worcester Sauce; and Sausage and HP […]
Bullion’s Jack Newman – in association with Isobar – has created this high-octane, totally relatable “Pringleoke” piece, which sees Pringles kick-off the summer with their chips….and music! Two perfect ingredients to get your summer going. We all secretly love a little sing along-especially when we think no-one’s looking. Jack subtly links this consumer insight with […]
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you won’t just “do” life, you’ll “shred it”. “Shredded”, created by McCann London and running across TV, social media and press, celebrates the attitude of getting out there and absolutely shredding whatever it is you […]
San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature […]
Imagine creating a world good enough to eat. Nestlé has created a campaign by McCann Health Sydney, produced by FSM, designed to generate interest in a new health portal that covers the first 1000 days of a child’s development. This world represents the start of a journey to a healthy future through Nestlé’s “Start Healthy Stay […]
Cummins & Partners Melbourne and Simplot have launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic. An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation – Aussies still […]