Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year gap on 5th October, with a new TV ad to launch the latest addition to its baking portfolio, the “Hovis Good Inside” range. The TV spot, created by independent creative agency, Mother, draws on the brand’s iconic heritage for seeing […]
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year. […]
How do you introduce “American pizza” to the original home of one of the world’s most popular foods? For a global brand like Domino’s, the answer is: you don’t. Instead, you introduce an American-founded brand launched by local ownership, which sources 100 percent local ingredients to create what is ultimately a local pizza menu. The […]
Nestlé has announced its entry into the global super-premium chocolate category with its almost 200 year old Swiss chocolate brand Cailler. With Amazon as its primary retailer, Nestlé will sell Cailler chocolate in select markets in the US, Europe and Asia. Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It […]
AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia. Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients that can be ‘tailored to taste’ in a convenient, three-step cooking process. AgencyUK was tasked with launching an above-the-line campaign for the […]
Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale. “Launches of seaweed snack products are proliferating and sales outstrip those of kale, the trendy green vegetable that has […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]
Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering as part of its on-going partnership with Breast Cancer Care. From October, Smint Strawberry Mix will take over as the brand’s signature charity product, with a donation being made to this worthy cause from the sale of each pack. Smint […]
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]