Oreo has just unveiled a brand new flavour, following its ‘Cinnamon Bun’ limited edition launched in January, 2016. This time, they have created the ‘Filled Cupcake Oreo’, a spin on the classic cookie that comes with chocolate filling, and a dollop of its original creme in the middle. The delicious cookie was revealed through a […]
A detailed study into the costs and calorie counts of pizzas at the UK’s main pizza chains and supermarkets has revealed that takeaway pizzerias are charging up to nine times the price for an equivalent product purchased from a supermarket or made from scratch. The investigation also highlighted the high calorie load of pizzas from […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day. The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers. Utilising reverse psychology however, the brand hopes consumers will […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles wants to give every football fan something to root for on February 7, so they’re offering the chance to “Root for The Rainbow” during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may […]
Heinz, one of the most iconic brands in the world, is returning to the Super Bowl with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, ‘Wiener Stampede,’ will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire Snacking brand of premium snacks. Snack Week kicked off […]