Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey.
Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week.
Shot wholly from above, the Kameleon-created campaign taps into trends often seen on Instagram and Pinterest with the hashtag #FoodQuorn designed to fit the indulgent shots.
Peter Harrison, marketing director at Quorn, credits Kameleon with encouraging the brand to “engage with audiences in new ways through content”.
Of the campaign Kameleon founding partner, Richard Armstrong, added that it was “a good example of a great content marketing campaign.”
In addition to launching the #FoodQuorn campaign Kameleon has also announced that Ben Peckett has joined the agency as creative director.