Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn Unveils Discovery Campaign as Part of Major Relaunch

Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]

Quorn Snaps up Sports Stars for #FoodQuorn Digital Push

Quorn Snaps up Sports Stars for #FoodQuorn Digital Push

Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey. Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week. Shot wholly from above, […]

Quorn Brand On Sale For £500m

Quorn Brand On Sale For £500m

Quorn has announced that it will kick off a £500m auction of the business as it looks to build on its status as one of Britain’s biggest home-grown consumer brands. Advisers to Exponent, which has owned Quorn since 2011, will release detailed information about the company to prospective buyers next week. Private equity groups BC […]

Britain’s Horsemeat Nightmare Continues

Britain’s Horsemeat Nightmare Continues

Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]