In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
Blue Chip, the leading promotional marketing agency, has developed a strategic partnership for its client MU (owned by Adams Foods) with 20th Century Fox and the film Rio 2, the much anticipated sequel to the smash hit animated movie. Families will be re-united with Blu, Jewel and their three kids in this Amazonian adventure, the […]
Taco Bell and Deutsch LA have come up with a cheeky new ad that cleverly one-ups McDonald’s. In the ad, a group of men named ‘Ronald McDonald’ unanimously give their thumbs-up to the fast food chain’s new breakfast menu. Now that Taco Bell has thrown the gauntlet down, it’d be interesting to see how McDonald’s […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]
With spring finally here, one of the season’s most fun and iconic sweet treats has flown into Dunkin’ Donuts and landed on the brand’s beloved donuts. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, unveiled new PEEPS Donuts, its first-ever donuts topped with a real PEEPS Marshmallow Chick. Perfect for spring and […]
A giant human asparagus spear has got ladies’ all of a flutter throughout Worcestershire and surrounding counties. Gus the Asparagus Man, the mascot of the British Asparagus Festival, has become the Tom Jones of the horticultural world. Gus was created as part of the world-famous British Asparagus Festival, which takes place annually in Evesham, the […]
Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]
In Australia, Jaffles are toasted sandwiches that the locals eat. A pop-up restaurant has combined this food with parachutes, or “Jafflechutes”, using a creative method of delivery to get food to customers. As the name suggests, the restaurant delivers orders by sending these hot sandwiches down seven stories in a parachute. Customers pay for a […]