Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO has created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods. http://www.youtube.com/watch?v=W_l5Tth_qpo In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero […]
The advertising watchdog has banned a Tesco ad campaign that implied there were problems across “the whole food industry” in the wake of the horsemeat scandal. Tesco, the UK’s largest supermarket chain, which in January ran apology adverts in newspapers for selling beefburgers that contained horse meat, ran a two-page national press campaign with the […]
Beer lovers, rejoice! You now can have your beer, and eat it too. A collaboration between two Italian companies from Lazio, chocolate makers Napoleone and beer brewery Alta Quota have created a beer you can spread like butter. An ingenious creation that’s a dream come true for those who love their alcohol, the spreadable beer […]
http://www.youtube.com/watch?v=S_mQreNCkp4 Border Biscuits has unveiled a new campaign, created by The Leith Agency, which looks to promote its claim that the brand is not ‘bloomin’ boring’. Produced by Oscar winning Ink Films and voiced by Jane Horrocks, the campaign looks to promote flavours such as Toffee Apple Crumbles and Dark Chocolate Gingers. David Reid, marketing […]
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales. The logo – which has not appeared on pack for 15 years – will be introduced through a nationwide advertising push aimed at mums that will champion the sunflower as the “hero […]
Researchers have unveiled cutting edge tech which harnesses the growing potential of artificial intelligence and innovative camera technology to give dieters a boost in the battle against the bulge. Their technique would see tiny cameras embedded within the clothing of individuals, primed to take a snapshot of their dinner plates and calculate the likely calorie […]
The Fiesta ST is a fire-breathing, ground-scorching, sports hatch that packs a whole lot of power into a small package. When Ford launched the limited edition car in New Zealand last month, JWT created ST Hot Sauce to connect with young consumers and generate excitement about the car in a really potent way. To capture […]
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry in the UK, Ireland, France and Sweden, and has worked with BrandOpus since 2011. BrandOpus was briefed to create new branding that would change the perception of Brakes as a frozen food company and distinguish the company from its rivals. […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]