http://www.youtube.com/watch?v=WYtfMYKqnrg New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper. Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies. In the ad, a mom is getting ready to bring out a holiday meal for her family when she […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
A growing number of companies and organisations are supporting the Save Food Initiative dedicated to the fight against global food loss and waste. Nestlé, the world’s biggest food company, has now joined. This means that a hundred industrial companies, associations and media are now working together with Save Food – a broad-based alliance that covers large […]
At the starting line of the biggest gastronomic pleasure season of the year, Growing Naturals, makers of allergen-friendly rice and pea protein, are proclaiming both good and bad news: significant holiday weight gain is a myth, but for those already overweight (Body Mass Index 25-29%) and obese (BMI + 30%), holiday binging will adversely affect […]
Nestlé is systematically introducing more environmentally efficient ice cream freezers using natural refrigerants across Europe. The company has pledged that from now on all new commercial horizontal ice cream chest freezers bought by Nestlé across Europe will use only natural refrigerants. These are naturally occurring substances – like carbon dioxide, ammonia, water or air and […]
Americans consume on average over 1.5 billion pounds of peanut butter and peanut products annually, however for mal-nourished children in Africa, peanut butter is a ready-to-use therapeutic food that’s saving lives. http://www.youtube.com/watch?v=BXaXBRlzXrA Featured in the December issue of Food Nutrition & Science, Project Peanut Butter, a non-profit organization, works with children ages one-to-three years old […]
To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]
They say it’s the most wonderful time of the year; a time when we put our normal routines on hold to celebrate with friends and family. We play more, we eat more, but do we always have more fun? For many, the pressure to orchestrate and host the “perfect holiday” can become a burden and […]
Carolina-based PuckerButt Pepper Company announced its recognition by Guinness World Records as the winner of the World’s Hottest Chili title. Smokin’ Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T.” Grown by PuckerButt owner Ed Currie, Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). The SHU scale measures […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]