Post Foods’ Honey Bunches of Oats Releases Exclusive Music Video

Post Foods’ Honey Bunches of Oats Releases Exclusive Music Video

http://www.youtube.com/watch?v=3fuTHxko4-Y Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets. […]

Swon Brothers Fuel Competition Between Twix Cookie Bars

Swon Brothers Fuel Competition Between Twix Cookie Bars

http://www.youtube.com/watch?v=RT_L7nkIZQ8&feature=youtu.be The Swon Brothers – Zach and Colton – two of country music’s brightest rising stars who recently signed with Arista Nashville, have been performing together for years. But this week, they accepted a challenge that put them on opposite sides of the stage – and the Twix Brand rivalry. Zach released a special jingle for […]

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

http://www.youtube.com/watch?v=DY7iAl6wtdY Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. […]

Deutsch LA & Diamond Nuts Discover the Motivation Behind Baking

Deutsch LA & Diamond Nuts Discover the Motivation Behind Baking

Creative agency Deutsch LA recently indulge in some Nut Fantasy for a new campaign for Diamond Nuts. While developing this campaign, the duo discovered that people will do a lot simply for praise and compliments alone. Praise serves as a motivator in the work place, for children to behave well and in this case, for […]

M&M’s Packaging Gets A Concept Redesign

M&M’s Packaging Gets A Concept Redesign

Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]

Costa Launches Limited Edition Christmas Menu

Costa Launches Limited Edition Christmas Menu

Costa, one of the UK’s favourite coffee shop, launched its speciality food and beverage Christmas menu, available in all of Costa’s UK stores throughout the festive season. Christmas is about to sparkle like never before as this year’s Christmas range of indulgent speciality drinks not only taste great but look amazing too! Each drink has […]

Premier Foods Eyes Investment Boost For Hovis Brand

Premier Foods Eyes Investment Boost For Hovis Brand

Britain’s second biggest bread brand Hovis could have a new owner after Premier Foods revealed it was exploring a host of options to save its struggling bread business, including selling a stake in its flagship brand. The food manufacturer has tasked mergers and acquisitions advisory firm Ondra Parters to lead the search for a new […]

Subway Teams With The Hunger Games: Catching Fire to Launch Fiery Subs

Subway Teams With The Hunger Games: Catching Fire to Launch Fiery Subs

Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]