Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]
Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]
Six months on from the horse meat scandal, British consumers remain highly sceptical about the efficiency of the British food industry. Indeed, new research from Mintel reveals a startling lack of confidence among British consumers in the UK food industry’s ability to provide food that is safe to eat. Exclusive research looking at attitudes towards […]
This month, Moyo peanut butter launches its Indiegogo campaign with the initial goal of saving 2,000 children with micronutrient-enhanced therapeutic peanut butter. Donors to the Indiegogo campaign will help feed severely malnourished children in Central America, Africa, Nepal and the United States. Campaign donors will also receive an invitation to join Moyo’s official peanut butter product […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]
Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes. The new […]
Wikifoods, the company that developed edible food packaging, has opened a bar in Paris. Called ‘Wikibar’, it will sell products enclosed in edible skins such as yoghurt, ice cream, cheese—and possibly cocktails. Created by Harvard professor David Edwards, the edible skins can be made into various forms and sizes, and can contain liquids, emulsions, foams, […]
Sbarro announced that it has expanded its partnership agreement with White Planet Restaurants (WPR), led by Sriram Rajagopal and Gopal Rajagopalan, to significantly deepen the company’s presence in South India. WPR, which currently operates five Sbarro eateries in India, was named the brand’s South Indian master franchisee with plans to open 35 new eateries throughout […]
DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]
In celebration of Jared Fogle’s 15th Anniversary of losing and keeping off more than 200 lbs., Jared will embark upon a new mission: to inspire America with a health-focused webisode series aimed at motivating and inspiring fans around the world. The first episode of the program, entitled Jared’s Journey, features a one-on-one interview with celebrity […]