Chinese artist Pu Derong has a pair of extremely steady hands. Using just a blade and his skill, Pu manages to carve amazingly detailed and intricate masterpieces on eggshells that are only 0.3 mm thick. What is even more astounding is that unlike other eggshell art, Pu does not completely pierce the fragile shells. Instead, […]
Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
The HoneyBaked Ham Company of Georgia announced that for the first time in the company’s 55-year history, it will expand internationally. HoneyBaked is partnering with Toranomon Ham Co., Ltd., who will hold the rights to sell Honey Baked Hams, turkeys, sides and desserts in Japan. The premium food retailer is targeting a launch later this […]
Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
In light of The American Medical Association’s (AMA) recent announcement that obesity has now been classified as a disease, the way in which obesity is measured has come under fire. Body Mass Index (BMI), the national standard for measuring obesity, is an antiquated and highly inaccurate system invented in 1835 that does not consider gender […]
Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]
Travellers in and out of Vancouver’s YVR airport will now have the opportunity to pick up a Hot ‘N Juicy™ hamburger or fresh cup of Redhead Roasters coffee as Wendy’s opens its first airport site, the restaurant’s 369th location in Canada. To mark the occasion, owners Dave and Marianna Mah will make a donation to […]