Chester Cheetah Infiltrates App Universe With CHEETOS Mobile App

Chester Cheetah Infiltrates App Universe With CHEETOS Mobile App

The CHEETOS brand, a leading brand from PepsiCo’s Frito-Lay division unleashed its “CHEETOS Mobile App of Massive Distraction” on the App Store. “CHEETOS Mobile App of Massive Distraction” is the brand’s first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two […]

Bruegger’s Bagels Celebrates 30 Years of Fresh-Baked Bagels

Bruegger’s Bagels Celebrates 30 Years of Fresh-Baked Bagels

Bruegger’s Bagels will officially celebrate 30 years of baking fresh, authentic New York-style bagels on Feb. 7, with a tribute to its artisan baking heritage and loyal guests. Until 11 a.m., guests can redeem a coupon for a complimentary bagel and cream cheese at any of Bruegger’s Bagels’ 300 bakeries in honor of the company’s […]

Cookie or Creme? – OREO Asks Fans to Choose Their Favorite

Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing […]

Edible Arrangements Celebrates Continued Strong Growth in 2012

Edible Arrangements Celebrates Continued Strong Growth in 2012

The opening of its 1000th location, a ground-breaking new advertising campaign, new franchise agreements representing 105 stores and expansion of the corporate headquarters were just a few of the reasons that Edible Arrangements International enjoyed 2012; one of its sweetest years ever. The pioneer and leader in handcrafted fresh fruit arrangements opened 70 new locations, including […]

YoCrunch Launches Yopa!

YoCrunch Launches Yopa!

YoCrunch, the yogurt brand known and loved for its creative flavors and delicious toppings, announced the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately in the US for around $1.39/cup and $3.49/4-pack. Yopa! […]

Junami Apples Available in Select U.S. Markets

Junami Apples Available in Select U.S. Markets

Taking a bite out of the winter fruit doldrums is a new, delicious apple bursting with flavor. Rainier Fruit Company is making available its exclusive new Junami brand apple for a limited time while supplies last in select U.S. markets. The new apple is proving to be very popular with consumers. While harvested in fall […]

Chicken Wings Take Flight on Super Sunday

Chicken Wings Take Flight on Super Sunday

The Wing Experts at Wingstop are prepping for the biggest day of the year when they expect to sell more than 6 million wings at 550 locations across the country. Wingstop expects Super Sunday business to be up 15 percent over last year, and if Wingstop reaches its goal this will be the 13th straight […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]