Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
Wheat Thins announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts […]
One of the most prominent aspect of Japanese culture is Anime and Manga. So when Kent Lyons were approached by Yo! Sushi to come up with a new identity for their Ramen takeaway pot, they didn’t have search too hard for inspiration. “The main creative inspiration was the shear size of the dish – it’s […]
A little over a week after Coca-Cola announced their plan to tackle obesity, another corporate heavy weight has now joined the fight. ‘Nestlé/Newark Now!’, which was launched in 2012 with Newark’s Mayor Cory A. Booker, aims to reach twice as many families in year two. Some of the mothers and other women who went through […]
Perth creative agency Lateral Aspect, have come up with an unique way to market meat, with their latest ad for lamb brand Valley Spring. “Last summer we created a press ad for Valley Spring Lamb that was made specifically to coincide with the Boxing Day Test, which in Australia is a big day that many […]
General Mill’s Fruit Snacks brand have launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the […]
Fast casual neighborhood cafe chain opens 20 new restaurants, and signs franchise agreements for 125 new cafes in 2012, beating previous annual record by 150 percent.
Corner Bakery Cafe’s renewed emphasis on franchise growth paid off immensely in 2012 with the signing of 10 new Area Development Agreements, more than doubling its best previous year. The new agreements added 125 cafes, raising the total to 288 cafes under development, as the company moves forward on its goal to double its U.S. […]
With the Tesco horse-meat scandal still fresh in the public’s mind, MTA Food couldn’t have chosen a better time to launch their ‘Meet the Alternative’ range. Designed to capitalise on the continued growth in the meat free market, the products offer a welcome alternative as they are manufactured to look and taste like the meat […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Mars Incorporated has been ranked 95 on the FORTUNE 100 Best Companies to Work For list. The annual ranking compiled by ‘Great Place to Work’ Institute includes the most admired businesses as recognized by employees. The list, announced by FORTUNE and featured in the February edition of its magazine, honoured the top 100 companies to […]