Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations as a treat choice for 365 days of the year – not just for Christmas. From its initial launch in the 90s, Celebrations was […]
Meatless Farm, one of the UK’s leading plant-based brands, is extending its range to capitalize on festive season sales with two brand new products: Meatless Chipolatas and a Chickenless Roasting Joint. Designed to appeal to plant-based shoppers and flexitarians wanting to go meatless or simply try something new, the pack of 12 chipolatas will replace […]
Branston® is one of the UK’s most iconic food brands and Branston Beans have become a firm favourite with households since they were launched in 2005. The Branston Beans brand proposition has always been focused on product taste, with consumers being encouraged to take the Branston Bean Challenge! Princes Food Group came to The Brand Nursery looking […]
In a first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through the MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to […]
• Pizza-making giant makes first steps into the supermarket with range of premium home ingredients • Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves • New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza
Pizza-making giant makes first steps into the supermarket with range of premium home ingredients Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza MAKING pizza […]
Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]
• Flavours include: Protein Boosting Garden Pea & Spinach, Immunity Boosting Butternut Squash & Chilli, Protein Boosting Sweet Potato Lentil Daal and Protein Boosting Roasted Red Pepper + Tomato. • All four flavours will be available in Sainsbury’s with an RRP of £2.95
This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format. The nationwide listing […]
“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly
Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]
To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival. The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]
Gü, the premium desserts brand, has launched new global packaging designed by Bristol-based design studio Outlaw. The new design follows the acquisition of Gü by private equity firm Exponent in 2021. When it first launched Gü was a pioneering challenger, setting new standards in premium pleasure with a world of wicked indulgence. But the current […]