Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]
The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]
South African growers begin preparations for their 2018/19 campaign to support the development of the UK market for their fruit. It’s the eleventh successive year that Hortgro, the organisation representing South African growers of stone fruit and top fruit, has worked with retailers, the media and directly with consumers to promote under the Beautiful Country, […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]
KFC is promoting Kentucky Fried Chicken & Waffles with a TV spot breaking Sunday that spoofs the famous dance scene from the end of “Dirty Dancing.” The roles of Johnny (Patrick Swayze) and Baby (Jennifer Grey) are portrayed by Col. Sanders and Mrs. Butterworth of Mrs. Butterworth’s syrup, which is now owned by ConAgra […]
US-based food-ordering marketplace Grubhub has completed the acquisition of campus food ordering platform Tapingo for a total of $150m. The company funded the transaction through cash on hand and its existing credit facility. Based in California, Tapingo offers food delivery services to more than 500,000 diners at on-campus cafes, restaurants, and cashier-less stores. The company’s […]
Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]
McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]
Baxters Food Group is investing in a significant advertising campaign this winter, which will see the premium soup brand back on television screens for the first time since 2012. The “We Make Super” campaign features a 30 second TV ad created by Edinburgh based Leith, showcasing the quality and skill used in Baxters soups. […]