Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
At 21,196km long, The Great Wall of China is the world’s longest man-made structure on Earth. Now Pringles, and one of the world’s leading artists, has managed to replicate the wonder on a solitary grain of rice – a version that is a mere FIVE millimetres long. The crisp maker commissioned Vladimir Aniskin from Russia, to create famous […]
Pizza Hut is returning as the Official Pizza of NCAA March Madness – a tournament filled with happiness and heartbreak, nail-biters and epic comebacks. In 2019, Pizza Hut is feeding into fans’ excitement by launching the ultimate comeback: 17 years after its debut, the cult-favourite P’ZONE is back, returning to Pizza Hut menus US-wide. Sealed […]
Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable […]
Food delivery start-up Deliveroo has used its online capabilities to create a digital experience for its customers the opening of a physical store in Singapore. The move by the London-based company comes after its local rival, Singapore-based online marketplace Honestbee, launched a 60,000sq foot space in 2018 that houses a grocery and dining retail store, to show off […]
Food and drinks companies will need to keep up with the endless list of food and drink ‘I wants’ in order to connect with Generation Z consumers (Gen Zers) determined to express themselves through what they buy, according to the latest report from FUTURES, the new service from just-food and just-drinks. Connecting with Generation Z, the […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]
Baskin-Robbins, one of the world’s largest chain of specialty ice cream shops, unveiled its second “Moments” concept store in El Paso, Texas. The design, which gives guests an entirely new and engaging experience, is rolling out to Baskin-Robbins nationwide after debuting in Fresno, California in 2018. The “Moments” store concept is designed to deliver on […]