McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Following hot on the heels of launching four new products, the UK’s leading gluten-free cereal brand Nature’s Path has revamped its packaging. The vibrant designs not only give a genuine ‘family’ feel to the brand’s extensive range of cereals, but greatly increase stand-out on shelf and also add real vibrancy to the entire fixture. Crucially, […]

Wimpy Enters the UK Home Delivery Market

Wimpy Enters the UK Home Delivery Market

Casual dining chain Wimpy has entered the home delivery market in the UK to allow customers to enjoy its meals in their homes. Working with Uber Eats and Just Eat, the company has conducted a series of trials at select restaurants that saw an average increase in sales of at least 20% per location. Wimpy […]

Café 0.5 – Ghost Ship Alcohol Free Breakfast Brewhouse Opens with a Closing Time of Just Midday

Café 0.5 – Ghost Ship Alcohol Free Breakfast Brewhouse Opens with a Closing Time of Just Midday

To mark the launch of its new de-alcoholised 0.5% beer, award-winning Southwold brewer, Adnams, is launching Café 0.5 – a morning brewhouse open between the hours of 8am-12pm – solely serving its new Ghost Ship Alcohol Free. The opening promises to be anything but the usual setting you’d expect to see a pint of beer […]

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

 To launch the new Walkers ‘Festive Flavours’ range, AMV BBDO have created a 20-second film, directed by Knucklehead’s Ben Gregor, to put the people of Britain’s festive palates to the test. In Britain, some people love sprouts. So, Walkers have released Brussels sprout-flavoured crisps for all those avid fans. But, no need to worry […]

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

 The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]

HORTGRO’s Ongoing South African Fruit Initiative Launches For Eleventh Year

HORTGRO’s Ongoing South African Fruit Initiative Launches For Eleventh Year

South African growers begin preparations for their 2018/19 campaign to support the development of the UK market for their fruit. It’s the eleventh successive year that Hortgro, the organisation representing South African growers of stone fruit and top fruit, has worked with retailers, the media and directly with consumers to promote under the Beautiful Country, […]

Nature Valley and Space are Set to Bring a Taste of Nature to the Nitto ATP Finals

Nature Valley and Space are Set to Bring a Taste of Nature to the Nitto ATP Finals

At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]

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