Special #KnifeFree Chicken Boxes Launched Across the UK

Special #KnifeFree Chicken Boxes Launched Across the UK

Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]

KFC Takes Aim at Pretenders in New Campaign by Mother London

KFC Takes Aim at Pretenders in New Campaign by Mother London

KFC pays homage to The Godfather in this brilliant new film created by Mother London, which reminds us that though there are many imitators, there’s only one place to get the Colonel’s Original Recipe chicken. The 60-second spot, directed by Sam Pilling via Pulse Films, features a specially-commissioned performance of the film’s iconic instrumental theme. It follows the Colonel being driven down a […]

Box Chicken Concept Aims to Take on East London Fried Chicken Shops

Box Chicken Concept Aims to Take on East London Fried Chicken Shops

We Are What We Do – a not-for-profit behaviour change organisation – was commissioned by east London arts facilitators Create London to launch Box Chicken, a mobile food outlet aiming to harness the popularity of fried chicken shops by ‘recreating their fast, tasty, social and cheap dining experience with a healthy and nutritious twist’, according […]