Frozen sales continue to surge as sector outperforms fresh and chilled

Frozen sales continue to surge as sector outperforms fresh and chilled

Sales of frozen food increased by £285m in the last three months according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales is currently double the increase in value experienced in the previous 12-week period to 22 March, revealing frozen food is becoming increasingly popular with shoppers. […]

Robot Food Drags Frozen Food Out of the Ice Age with New Brand Gourmade

Robot Food Drags Frozen Food Out of the Ice Age with New Brand Gourmade

Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]

McCain takes its new Rustica pizza to the streets in its newly launched campaign

McCain takes its new Rustica pizza to the streets in its newly launched campaign

If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]

Kellogg’s Launches New Cereals, Expands Snack & Frozen Food Lineup

Kellogg’s Launches New Cereals, Expands Snack & Frozen Food Lineup

Cereal and milk is America’s number one breakfast combination and to give cereal lovers even more options, Kellogg’s is launching two new wholesome and delicious cereals made with whole grains. New Kellogg’s Jif Peanut Butter cereal is made with real Jif peanut butter. It has 100 calories and 8 grams of whole grains, along with […]

Eggo Bites: New On-The-Go Breakfast Option for Busy Moms, Families

Eggo Bites: New On-The-Go Breakfast Option for Busy Moms, Families

School day mornings can be chaotic, to say the least. Moms must juggle a lot to prepare their families for the day ahead. One-third of moms consider their morning routines a ‘Traveling Circus,’ a new survey from Eggo finds. As a result, there just isn’t time to enjoy the family’s favorite waffles and French toast—until now. […]

Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]

Kashi’s New Veg Single-Serve Pizzas Bring Global Flair to the Frozen Foods Aisle

Kashi’s New Veg Single-Serve Pizzas Bring Global Flair to the Frozen Foods Aisle

Expanding upon its existing line of wholesome and delicious frozen foods, Kashi launched new single-serve pizzas. The two flavors, Greek Tzatziki and Indian Tikka Masala, have global flair with unique flavor profiles that appeal to adventurous taste buds. In addition, Kashi’s new single-serve pizzas are convenient, simple to prepare and satisfy cravings for a nourishing […]