Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]

Pepsi Pairs Young Brazilian Talent for Latest Beats of the Beautiful Game Short Film

Pepsi Pairs Young Brazilian Talent for Latest Beats of the Beautiful Game Short Film

Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]

Presenting Pepsi Beats of the Beautiful Game

Presenting Pepsi Beats of the Beautiful Game

Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]

Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]

Leonel Messi Shows Off His Football Skills in Lastest Pepsi Ad

Leonel Messi Shows Off His Football Skills in Lastest Pepsi Ad

#FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world […]