East London Liquor Co. now has a brand full of fighting spirit. The rebrand by Ragged Edge squares up to the increasingly rarified craft spirits category by offering decent booze at a decent price. While East London Liquor Co. had already established itself as a favourite among bartenders, it was time to build a brand to speak […]
The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.
Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]
Celebrate Christmas with the new MUST-HAVE gin gift for 2020 – an indulgent Orange and Gingerbread Snow Globe Gin. Presented in an exquisite Italian made Snow Globe Bottle, the product contains edible 23kt gold leaf and a lamp on the base for illumination. The luxurious gin has real zesty Seville orange upfront taste with warmth from […]
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
Feature: Winner of a SILVER FAB Award for Packaging Design at The 22nd FAB Awards. Project by Pencil Studio. We caught up with Luke Manning, Founder & Creative Director at Pencil Studio.
Retribution are a small start-up distillery. A project born from boredom lost at sea for weeks at a time and a passion for botanicals and the art of distilling great spirits. After spending years at sea working in the oil industry as a Senior Surveyor/Chief Navigator founder Richard Lock was after a career change, so […]
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
Fun Agency have recently completed the brand look and feel for Perfetto Italian Gin, from Continental Wine and Foods. Fun Agency created a clear proposition, look and feel and full range of campaign assets to help communicate the brand. Paul Alexander, creative partner at Fun said ‘Perfetto is produced inland, and we wanted to make sure […]
Scapegrace Black, a naturally black gin from New Zealand, is being launched in the UK, joining Scapegrace Classic and Scapegrace Gold in the portfolio distributed by Hi-Spirits. The latest premium gin from the award-winning Scapegrace distillery in New Zealand, Scapegrace Black uses a unique collection of natural extracts to achieve its deep black colour, which […]
Boundless Brand Design launches the Wessex Gin brand and portfolio of spectacular English Gins. Wessex came to Boundless only with a trademarked name and a brief to create a brand and bottle so beautiful that it would stand out from the cluttered gin shelf and live on in consumers’ homes well beyond finishing the gin […]
Seymourpowell extends Silent Pool Distillers portfolio with Limited Edition Rose Expression
Strategic design and innovation company Seymourpowell has launched its design work for the latest Silent Pool gin product, the Rose Expression, part of the Distiller’s new ‘Expressions Series’. Continuing their long-standing partnership with the leading gin brand, Seymourpowell has unveiled the design of the special edition bottle and branding, which captures the essence of this […]