On Monday, September 26, Heineken owned beer brand Tecate Light, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the “Born Bold” campaign that once again […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]
In a bit of Doctor Who-esque regeneration, Dos Equis on September 7 introduced its new Most Interesting Man (MIM) in the World—to replace Jonathan Goldsmith, who who retired from the role earlier in 2016. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a […]
Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of 2016’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. Publicis Italy has created two TV ads for the brewer that will be shown […]
KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. The Dutch travel firm will be the first to introduce Heineken’s draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. The uniquely designed appliance fits a standard airline […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]
Heineken, the world’s leading international brewer, kicks off the seventh year of its coveted #Heineken100 initiative with TUMI, the global leader in premium travel, business and lifestyle accessories; with its first of three custom TUMIcollection pieces. The longest running and most premium product collaboration in the beer space, #Heineken100 partners the brewer with the most […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]