Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for the brewer’s Heineken and Desperados brands after working together for five years. In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a “timely and seamless” manner. Jan […]
Creative agency ROTHCO puts rugby fans face-to-face with their worst nightmare in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup (formerly Heineken Cup). The film which leads the online campaign, directed by Finn Keenan of Motherland for ROTHCO, sets the scene like a punchy heist film. We’re introduced to the key […]
JWT London recently launched a new campaign for Heineken-owned Hungarian beer brand Arany Fácán, with the films directed by Bare Films’ Steve Green. Post-production for the project was carried out at Gramercy Park Studios by Colourist Ben Rogers, Flame Artist Esther Berglund and Sound Designer Toby Griffin. Constructed around the tagline ‘This Is Me’, the […]
Tecate Light, cervezas con carácter, launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on local English broadcast TV. In introducing […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2014 World Beer Championships, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even […]
Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]
On Friday, February 20, 2015, consumer engagement agency Mirrorball executed the Amstel Light Burger Bash. Along with host Rachael Ray, Amstel returned to Miami for their eighth annual title sponsorship of the most anticipated event of the South Beach Food and Wine Festival. The Burger Bash pitted the nation’s best burger chefs against each other, […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’. Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two […]
Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across […]