1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

Today’s man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both “traditional” masculinity and the affectations of a man of wealth and taste. 1800 Tequila’s new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining […]

Hennessy V.S & Nas Catch A Wild Rabbit “Ride” In Latest Ad

Hennessy V.S & Nas Catch A Wild Rabbit “Ride” In Latest Ad

Hennessy V.S, one of the world’s leading Cognac brands, continues to break the mold with new national TV in the US and digital creative for the ‘Never stop. Never settle.’ campaign. This is the latest in Hennessy’s award-winning creative centered on the notion of pushing the limits of one’s potential, which uses the Wild Rabbit […]

McDonald’s Challenges DJs Across USA with the Launch of the Flavor Battle

McDonald’s Challenges DJs Across USA with the Launch of the Flavor Battle

Hip-hop and burgers join forces as McDonald’s USA announced the launch of its 2013-2014 Flavor Battle competition. The 13-week national DJ competition challenges some of America’s hottest up-and-coming mix masters to show off and prove they are the best on the 1s and 2s. Twelve DJs, each representing a U.S. region and one of McDonald’s […]