Brandon unveils new Horlicks brand identity

Brandon unveils new Horlicks brand identity

Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]

Horlicks and FCB Ulka Encourage Children to Grow with the Right Nutrition in New Campaign

Horlicks and FCB Ulka Encourage Children to Grow with the Right Nutrition in New Campaign

 Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]