Specialist label maker Royston launched its new brand identity at the Spirits Summit in Edinburgh, with design by Nude Brand Creation. Royston boasts 30 years of experience in producing beautiful labels, but wanted to broaden its reach in the premium drinks market with the help of a more luxurious brand identity. Reflecting craftsmanship Royston is […]
Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant. According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t […]
Cocoa Plus is a high protein luxury chocolate brand, the first of its kind in the UK. They pride themselves on their selective and natural ingredients, with reduced sugar, high fibre content and 10 grams of protein in every bar. The start-up chocolatiers have recently branched out by creating a new flavour range of more compact 40 […]
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and yellow – but it has opted to swap out italics in favour of a more minimalist typeface. Meanwhile, the new symbol – featuring […]
The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Handmade in East London, from 100 per cent natural and locally sourced ingredients, Dalston’s tasked B&B with creating a new visual identity, to create a solid brand proposition. B&B […]
B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers. Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress […]
Morrisons has made its biggest commitment to date in recalibrating the brand among shoppers with an ad campaign featuring the new ‘tree’ logo and a renewed focus on highlighting its fresh produce made in-store. It marks the first work to come out of Publicis London since the agency was appointed to the £73m account earlier […]