In 2018, IHOP introduced the award-winning IHOb – for burgers – advertising campaign and the Internet had a lot to say about it. It told IHOP to stay in their lane. To stick to pancakes. So, in 2019, IHOP is taking the Internet’s advice by calling their new Steakburgers ‘Pancakes’. Launching this week, the line-up […]
Inspired by the return of Pumpkin Spice Pancakes, IHOP has created a very limited edition batch of Pumpkin Pancake beer called IHOPS. The American pancake house are celebrating the start of fall and the beginning of Oktoberfest by blowing their customer’s mouth’s mind with a stout that not only tastes like a pumpkin pancake, but […]
IHOP Restaurants announces that it is going by a new name – IHOb . Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000 people speculating what the change could “b”, guessing everything from bacon to brunch to bananas. The change in fact celebrates the […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
#AllDayBreakfast, WHAT’S GOOD? — IHOP (@IHOP) October 6, 2015 What’s the big deal with McDonald’s all-day breakfast in the US anyway? Some fast food brands just didn’t get what the entire hullabaloo was about and took to Twitter to express their sentiments. Amongst the names that had something to say, including Dunkin’ Donuts, Denny’s, Carl’s […]