Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]

McDonald’s New Master Plan for a More Eco-Friendly Identity

McDonald’s New Master Plan for a More Eco-Friendly Identity

McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]

Baileys continues brand re-launch with development of elegant new bottle

Baileys continues brand re-launch with development of elegant new bottle

The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly,  has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]