McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]
One of London’s prime steak restaurant, Manhattan Grill, will launch its new burger menu with a special American Independence Day offering, which will see the British Isles go head to head with America once more – in the form of two delicious burgers. Chef Damian Trejo, who earned his culinary stripes cooking for President Barack […]
BBDO New York, Biscuit’s Noam Murro and Work team up for what was the holiday’s most touching spot. Guinness hit home the importance of USA’s Independence Day with this tearjerker of an ad out of BBDO New York. Entitled ‘Empty Chair’, the film is a salute to the character and strength of a community as […]
Chocolate has been woven through the fabric of American culture for centuries. Its rich history is intertwined in the stories of our founding fathers, and ultimately, the history of the Americas. This year marks the 238th anniversary of the signing of the Declaration of Independence – an act that sparked the revolution that freed the […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]
A US man has devoured 69 hot dogs, beating his own world record at an annual 4 July competition at Coney Island in New York. Joey “Jaws” Chestnut ate the sausages with buns in 10 minutes, breaking his old record of 68 and winning the world title for the seventh year in a row. In […]