Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]
Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time. The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for […]
In April innocent launched our innovative new drinks range of super smoothies which combined the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make a refreshing option that is both tasty and healthy. The range has been so well received that the drinks will now be introduced in smart take […]
This June, innocent will be relaunching its successful veg pot range with three brand new recipes and three improved ones. Development of the new range has focused on providing consumers with a much more diverse range of spice levels, health benefits and methods of cooking, as well as using brand new ingredients. The three new […]
This May, innocent launches a brand new campaign celebrating the lengths they go to to get the best taste from the fruit they use. The £3 million campaign will continue the successful ‘tastes good, does good’ campaign introduced in January, and will incorporate TV, outdoor and digital activity. Two TV adverts, filmed on location in […]
This March, innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower. The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe. The launch will be supported by in-store sampling, promotional activity and […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]
innocent will be expanding its presence in the chilled ready meals aisle by launching a brand new range of South East Asian innocent noodle pots. An innovative collection of Asian street food inspired meals that contain under 300 calories, give you two portions of vegetables and are low in fat. They’re perfect if you’re looking […]