Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time.
The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for 12 weeks.
The adverts were developed by an in-house creative team and carry the strapline ‘innocent. Tastes good, does good’ with similar ads along the same theme planned for release later in the year.
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