This March, innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower.
The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe. The launch will be supported by in-store sampling, promotional activity and online offers all designed to maximise awareness and trial of the new recipes.
Helen Pomphrey, brand manager for juice at innocent, said:
“We enjoyed a really successful Christmas that saw our juice value sales increase 8% on a four week period. This makes it a great time to introduce our new juice ranges and give customers more delicious options to choose from by a brand they know and love.”