Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]
Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]
Domino’s Pizza is planning to become the world’s first company to offer a commercial drone delivery service after conducting a trial run in New Zealand. The pizzamaker carried out a demonstration delivery by drone in Auckland on August 25, and afterwards said it aimed to launch a regular service in late 2016. Amazon and Google […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
Picture this: Three years from now, you open the fridge and unwrap a package of string cheese. You eat it. It tastes better, somehow, than the ones you ate as a kid. Then you eat the packaging. And your body thanks you for it. That’s the near-future envisioned by researchers at the US Department of […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]