Moët Hennessy Welcomes Solar Impulse to New York

Moët Hennessy Welcomes Solar Impulse to New York

As an Official Partner of Solar Impulse and Host Partner of the Mission Control Center in Monaco, Moët Hennessy accompanies Solar Impulse at every moment of its round-the-world tour. On Saturday, June 11th at 4:00 am, Jim Clerkin, President and CEO of Moët Hennessy North America, greeted pilot André Borschberg on the tarmac at New […]

FAB Day with Google at The FAB Forum & The 18th FAB Awards

FAB Day with Google at The FAB Forum & The 18th FAB Awards

Recently Food & Beverage News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their […]

The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

Shazam Teams with KitKat to Make Packaging Interactive in New Push

Shazam Teams with KitKat to Make Packaging Interactive in New Push

Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]

McDonald’s Smart Tray Liners Let Diners Mix Their Own Tunes

McDonald’s Smart Tray Liners Let Diners Mix Their Own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

Pedigree and Saatchi & Saatchi Create a Big Data Generator for Dogs

Pedigree and Saatchi & Saatchi Create a Big Data Generator for Dogs

Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]

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