Pedigree and Saatchi & Saatchi Create a Big Data Generator for Dogs

Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved.

How does it work?

When the dog sees something it likes, it wags its tail in a particular way. An accelerometer detects this movement and sends a signal to a camera. The camera takes a picture that automatically uploads onto the pet’s social media. The device is capable of distinguishing a regular tail wag from a happy one, thanks to a Raspberry processor with matching learning capabilities. It also includes a GPS so you know which places make the dog happier.

Thanks to this invention, the dog’s tail turns into a big data generator so we understand the things it likes the most: Places, toys, people, and of course, food.

Knowing that, we can provide our pet with more happy moments. It also allows the dog to interact and participate in social networks, just like any other friend.

“The Posting Tail” was created by Maxi Itzkoff, Mariano Serkin, Ezequiel De Luca and Nicolas Diaco. The product was designed by Espada y Santa Cruz, and the storytelling was produced by Garlic.

  Big Data Generator, Campaign, Digital, Innovation, Marketing, Pedigree, Pet Food, Saatchi & Saatchi Madrid, Social Media, Technology, The Posting Tail