In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]
It’s time to break out of your breakfast and snack rut and head out on a culinary adventure with Bear Naked Custom Made Granola, powered by IBM Chef Watson. The journey of taste exploration starts at BearNakedCustom.com, where you can select from more than 50 unique ingredients for your beary own blend. Tap into IBM’s […]
Essentra, a leading global supplier of food and premium beverages packaging is set to present its broad packaging offering at the Dairy Innovation Summit in Amsterdam on 13-14 April. Essentra will showcase its double-fold and block bottom paper sacks which can be tailored for a wide range of products from milk powder to bulk dry […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]
Fast food giant Domino’s is to trial pizza delivery robots in New Zealand, describing the hi-tech, driverless units as a world first. In a move enthusiastically backed by the New Zealand government, Domino’s said it was working with authorities on plans to roll out its DRU (Domino’s Robotic Unit). The four-wheeler, developed by Australian start-up […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]