This KFC Paper Tray Doubles As A Wireless Keyboard For Smartphones

This KFC Paper Tray Doubles As A Wireless Keyboard For Smartphones

Fast food chain KFC knows that its chicken is “finger lickin’ good”, but using your smartphone while eating will most likely leave an oily fingerprint on your touchscreen. To prevent this mishap from happening, the brand invented the ‘Tray Typer’—a durable paper tray that doubles as a rechargeable, wireless keyboard for your smartphone. Connected via […]

Dole Unveils The World’s First ‘Edible Wearable’ Banana At The Tokyo Marathon

Dole Unveils The World’s First ‘Edible Wearable’ Banana At The Tokyo Marathon

Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]

MEDEA Vodka Lights Up New Bluetooth Technology For “Message on a Bottle”

MEDEA Vodka Lights Up New Bluetooth Technology For “Message on a Bottle”

MEDEA, the ultra-premium vodka with the world’s only customizable LED message band built onto the bottle, is pleased to announce the launch of its new Bluetooth technology on all MEDEA Vodka bottles beginning June 2015. This new technology will be showcased at the Nightclub & Bar Convention & Trade Show in Las Vegas on March 31 and […]

Diageo Unveils Johnnie Walker Connected Bottle in Personalisation Push

Diageo Unveils Johnnie Walker Connected Bottle in Personalisation Push

Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]

Domino’s App Translates Belly Rumbles Into Personalised Order Suggestions

Domino’s App Translates Belly Rumbles Into Personalised Order Suggestions

Domino’s Pizza, with the help of creative agency Iris, has created an app that can listen to belly rumbles and recommend a personalised pizza order to satisfy hunger. The app, which uses what Domino’s is calling ‘Gastro-Acoustic-Enterology’, has been launched help ultimately drive sales for the take away as well as showing how many options […]

Carlsberg Will Soon Serve Its Beer In ‘World’s First’ Biodegradable Bottle

Carlsberg Will Soon Serve Its Beer In ‘World’s First’ Biodegradable Bottle

Danish brewer Carlsberg may be switching its iconic glass bottles to the “world’s first fully biodegradable bottle” for its products. The company is currently working on the “Green Fibre Bottle,” a lighter packaging that is made from sustainably sourced wood-fiber. Unlike the previously featured ‘PaperBoy Wine’ bottles made from recycled cardboard packaging, Carlsberg’s bottles will […]

The FAB Awards Reveal Björn Ståhl as the Advertising Jury Chair

The FAB Awards Reveal Björn Ståhl as the Advertising Jury Chair

A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]

Newcastle Brown Ale Crashes The Super Bowl via Doritos Competition

Newcastle Brown Ale Crashes The Super Bowl via Doritos Competition

Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]

1 14 15 16 17 18 28