Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]
- raising funds and awareness for The Prince’s Trust International Women’s Day initiative -
Little Moons has created a limited-edition t-shirt for International Women’s Day, to help raise funds and celebrate The Prince’s Trust ‘Women Supporting Women’ campaign. The one-off t-shirt has been designed and created to help shine a spotlight on all the inspirational women within our lives, helping to bring together and empower women across the nation. The fashionable white t-shirt pays homage to women supporting women with its ‘For All Women’ logo on the front, illustration of women coming together on the […]
A McDonald’s in California has turned its golden arches sign upside down to make it look like a ‘W’ in honour of International Women’s Day. The stunt was helmed by Omnicom’s We Are Unlimited, the dedicated agency for McDonald’s in Chicago. “In celebration of women everywhere, and for the first time in our brand history, […]
Society Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate 2018’s International Women’s Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders. KFC Malaysia recognises that their people are the key […]
In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]
Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]
Johnnie Walker is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will be available to whisky fans US-wide beginning in March to coincide with Women’s […]
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews across China’s massive social media platforms have already driven over 60 million views. The female respondents, despite their various differences, mostly doubted or questioned whether […]
A new International Women’s Day spot by Ogilvy Mumbai for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little […]
Sainsbury’s launched the first ‘grown by women’ coffee to hit mainstream shelves in the UK at a coffee tasting event in the House of Commons on March 6, hosted in partnership with the ethical trading organisation, Twin. The fully-traceable Kopakama Ejo Heza Fairtrade Ground Coffee carries a premium to support women growers, many of whom […]
