AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
The secret recipe of Scotland’s most popular soft drink, Irn-Bru, will be significantly changed over the next few weeks for the first time in 117 years, its makers have confirmed. AG Barr said the sugar content of Irn-Bru would be cut by around 50 per cent “later this month”, prompting devotees of the drink to […]
Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Irn Bru has penned a three-year partnership with The Football League to become its official soft drink partner. “Irn Bru has always been a big supporter of football but this landmark deal signals our biggest season yet,” commented Adrian Troy, head of marketing at A.G. Barr. “We’re delighted to be partnering with The Football League […]
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]