Coldpress’s unashamed democratisation of premium tier juices continues in earnest this March with the arrival of its two generously proportioned double shots (Ginger & Turmeric) into a tight knit network of indie wholesalers following a successful online trial. With juice ‘boost’ shots quickly establishing itself as the most talked about, fast-growing category within juice & […]
Barakat Celebrates The Blessings Of The UAE With A Limited-Edition Bottle Designed By Local Artists
With gut health, digestion and natural remedies being all the rage at the moment, it is time for Prune juice, with its longstanding reputation as an aid to bowel movements, to be introduced to a younger generation. Accordingly James White is adding a prune juice to its Classic range of juices. “I think our prune […]
In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves but society as well. So Brämhults juice has decided to take up the fight against darkness, illness and sedentary. Using the power […]
Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. On March 12,, the brand announced its newest product offerings: Tropicana Kids and Tropicana Coco Blends. Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for […]
The Royals headed to far-north New South Wales to find out what real honest people had to say about REAL Wholesome Blend in the agency’s first campaign for the premium fruit juice brand. From the genuine responses of Carinda locals, viewers learn that REAL Wholesome Blend tastes nothing like beer, but one of the flavour […]
For Breast Cancer Awareness Month, women-owned, Natalie’s Orchid Island Juice Company has teamed up with The Pink Fund, a non-profit that provides up to 90 days of non-medical financial aid to cover basic cost of living expenses. During the month of October, Natalie’s will be donating 40 percent of their clean label, squeezed fresh Orange […]
Innocent Drinks is preparing to launch a new brand positioning in 2017, one that it hopes will help it to reconnect with a younger audience and build a “consistent creative platform” that will see it push out more creative-led comms. The juice and smoothie brand wants to place more focus on the products that it […]